Cupid Blue is a new bridal range designed and made here in the UK. This addition to the bridal market is exclusively for petite brides, 4’ 11” – 5’ 3”. 

Coming up with a name for a new brand is always daunting.  After many scribbles and chats at the studio Shay read about the smallest and one of the prettiest butterflies in the UK, ‘Small Blue’.  The Latin name being Cupido Minimus. A quick mix up of the two and a very apt name was created, Cupid Blue.

Cupid Blue Creative Director, Shay, has been designing bridal for the last 20+ years.  After working on many bespoke creations for petite brides Shay decided to concentrate on this gap in the market. 

‘The bridal market has diversified to cater for most body shapes and sizes, notably brands specialising in a curvier figure. The petite bride has been left behind. It is a very rare shop that can offer petites a chance to try on dresses that do not swamp their height and figure. This can be off-putting.  Simply cutting off a hem and pulling up shoulders will not alone resolve the fit and not every petite bride wants to wear 5 inch heels! Petites need patterns cut specifically for them. There is a frustration for many brides that they have to order a standard size and then have many alterations. It also proves very costly for them.’

Accessories can be also be an issue for the Petite bride. Cupid Blue has created complimentary pieces that have a balance and scale for their silhouette.  This meant re thinking the length of veils, the size and detail of belts, fur wraps, lace overlays/boleros and the hidden elements such as underskirts. The accessories are also made alongside the bridal collection in our Hampshire studio. 

The current Cupid Blue collection features fluid pieces appealing to the relaxed boho and vintage vibe bride, with embellished laces, ribbon embroidery, hand painted flowers, wisp’s of Chantilly trim and delicate beading.  For the bride looking for a more structured look and feel, the collection has a range of dresses, versatile two piece combinations with sparkly diamante trims and buttons.  All made in Duchess satin, corded laces and Mikado. The classic bride looking for more volume can also choose from dresses with full circle skirts, lace and delicate laser cut flower embellished tulle overlays with pearl buttons. 

All cut to perfection so as not to overwhelm the petite figure.



Studio number: 07772318700


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